I’m Worth KSh 30 Million! Susumila Reveals His Music Fortune
Kenyan artist Susumila has opened up about the financial side of his music journey, revealing that his current net worth is estimated at around KSh 30 million—a significant leap that reflects his rise from humble beginnings to self-made success through music.
Speaking about his journey on COCO ASUBUHI show hosted by Tatu Sure (Shugaboy, Solomon Zully and Main Man Rio), Susumila did not shy away from revisiting his early struggles. He recalled a time when he lived in a modest single room that cost just KSh 1,500 per month. It was in that setting—far from glamour—that his musical ambitions first took shape. Today, he takes pride in how far he has come, noting that music alone has enabled him to buy multiple cars. He purchased his first vehicle in 2017, shortly after the general elections, and has since walked into showrooms several times to acquire more.
To him, music is no longer just passion—it is a serious business. He pointed out that if he were to sell his catalog, it could fetch no less than KSh 20 million, underscoring the real monetary value of intellectual property in today’s music industry.
However, his success story is not without complications. Susumila was candid about the challenges artists face in Kenya and beyond, particularly when it comes to politics. He warned that many musicians unknowingly fall into political traps that can directly affect both their income and public image. While acknowledging that everyone has democratic freedom, he emphasized that in the African context, taking political sides can easily cost an artist opportunities.
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He further drew a clear distinction between working with politicians professionally and becoming what he termed a blind follower. In his view, openly endorsing a politician can alienate sections of an artist’s fan base and limit career growth.
Drawing from personal experience, Susumila revealed that he has worked with Hassan Joho since 2007—an association that once cost him a major opportunity when he was dropped from a state event due to political affiliations at the time. The incident, he noted, is a clear example of how politics can directly interfere with an artist’s career path.
Despite these realities, he urged fellow artists to stay focused on their craft rather than feeling pressured to carry the entire industry on their shoulders. According to him, every artist has a unique vision—whether it’s breaking into international markets or building a strong local brand—but success in any direction demands sacrifice and discipline.
